As previously reported Errol Denton, here on Facebook as Black Microscopist, has taken to the internet in an attempt to deflect reasonable criticism of his business and advertising practices by denouncing his critics as racists. No doubt in the hope that this will have a chilling effect and his critics will simply vanish.
He has even gone to the lengths of starting a petition regarding the bloggers and we would encourage people to complain to the petition site under either legal issues or cyber-bullying. For effectively that is what Errol is doing attempting to bully his critics into silence with ridiculous and baseless claims of racism.
Errol has chosen to smear his critics rather than address the very real issues they have raised. Which is presumably why his company Fitalifestyle (t/a See My Cells and Live Blood Test) still appears on the Advertising Standards Authorites list of non-compliant online advertisers. The ASA lists all advertisers who have made claims that do not comply with the UK Advertising Code despite repeated requests for changes from our Compliance teams.
The ASA expects adverts to be legal, decent, honest and truthful Dentons companies place on that list indicates that his advertising is not.
The criticism of Errol has centred around his use of live blood analysis. Live blood analysis is an “unestablished diagnostic test”: its methods are not generally accepted in laboratory practice and its validity as a laboratory test is highly doubtful. There is no scientific evidence for the validity of live blood analysis, and it has been described as a pseudoscientific, bogus and fraudulent medical test.
Live blood testing has also been described as a fraudulent means of convincing a patient that they are ill and require treatment with dietary supplements.
By promoting these treatments Errol Denton has been rightly criticised by skeptical bloggers and his claims that the abuse is racially founded are entirely without merit.