From: NBS San Diego
Longevity is a concept too often confused with success. especially in the world of rock stars. It usually means a lifetime spent making hits, touring constantly and having devoted fans who’ll sell out your shows through thick and thin.
But for Phil Collen, the guitarist of iconic rock band Def Leppard (who undoubtedly still has ALL of the above), longevity grows from something more organic — quite literally. Collen, a longtime vegetarian and current vegan, swears by the healing power of raw veggies, but more metaphorically? Collen is commited to cultivating health and extending life through the ultimate life-giving activity: charity.
Collen, who, recently concluded a summer “Rock of Ages” tour with Def Leppard, has had a memorable past few months as this year marks his 30th anniversary as lead guitarist of the band. But this year has also been devoted to another audience, the local San Diego non-profit The Gerson Institute. The organization was begun in the 1920s by Dr. Max Gerson as a holistic approach to the treatment of cancer and a variety of degenerative diseases. This year, on Nov. 15 in honor of ‘Pancreatic Cancer Awareness’ month, the education and training center will receive a $20,000 donation from Collen.
Heading to San Diego to perform an exclusive live acoustic performance, Collen will present the donation at the Institute, celebrate with the Gerson founders and share the proceeds from the sale of the guitar he used on the past tour.
Gerson Therapy is based on the belief that disease is caused by the accumulation of unspecified toxins, and attempts to treat the disease by having patients consume a vegetarian diet including hourly glasses of organic juice and various dietary supplements. In addition, patients receive enemas of coffee, castor oil and sometimes hydrogen peroxide or ozone.
Gerson’s therapy has not been independently tested or subjected to randomized controlled trials, and thus is illegal to market in the United States.