A picture has been taken today that shows Holland and Barrett are still using advertising banned by the MHRA.
The point of sale advertising contained in the “what remedy do I need” flipchart was banned as it included indications for use for homeopathic products but the products were not licensed with indications.
The full judgement is presented below:
The Nightingale Collaboration complained to the MHRA about point of sale advertising of Nelson’s homeopathic products in six Holland and Barrett stores and advertising on their website. The complainant was concerned that the advertising included indications for use but the products were not licensed with indications. A similar complaint investigated in November 2011 concerning the same point of sale materials and website was upheld and Holland and Barrett had agreed to withdraw the materials from all stores and review their website.
The MHRA upheld this complaint. Holland and Barrett stated that the advertising materials were displayed in a small number of stores due to a miscommunication. They issued another communication to withdraw the advertising from their stores and amended the information on their website.
At the time this complaint was submitted the Nightingale Collaboration was seeking assistance in determining how many of these adverts were still being used. As the adjudication has been published today and Holland and Barrett have failed to remove the adverts from at least one store they could probably use your help to determine how many more stores have similarly failed.