Skeptic News: M&S and the British Chiropractic Association develop underwear range

From: Barnes Chiropractic Healthcare

Can Underwear Help Your Posture? Chiropractors Working with Marks and Spencer Believe it Can.

Marks and Spencer and the British Chiropractic Association have worked together to develop a women’s underwear range specifically aimed at helping improve posture.

M&S say the items are lightweight, smooth and discreet under clothing.  They’ve called the range Perfect Poise™ and say that in an independent test of more than 100 women, over 87 per cent said they felt the new range supported their backs.

Paschal Little, who helped design the body-shaping technology, said: ‘Seventy-four per cent of Brits say they want to improve their posture so I think we’ve hit upon a trend. It’s been received very well so far.’

The Perfect Poise collection, developed with the help of the British Chiropractic Association, has hidden panels that force the wearer to keep her shoulders back and not slouch.

The range is made up of three pieces – a bra, high-waisted knickers and an all-in-one body.

The bra and body use specially designed back panels which fall across the centre of the shoulders to add support, encouraging the wearer to keep them back, while the knickers have an in-built lower back panel to encourage body alignment.

In an independent test of more than 100 women, more than 87 per cent said they felt the new range supported their backs.  Though no other evidence that the range improves posture in any way has been offered.

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