WASHINGTON (Reuters) – Regulators warned L’Oreal SA, the world’s biggest cosmetics group, to stop advertising skincare products using language that makes them sound like drugs.
The U.S. Food and Drug Administration said Lancome USA, a L’Oreal unit, claimed some of its skin creams could “boost the activity of genes” or “stimulate cell regeneration” to reduce signs of aging.
Any product that is intended to affect the structure or function of the human body is classified as a drug, the FDA said, according to a warning letter posted on its website on Tuesday.
Companies are not allowed to sell drugs in the United States without demonstrating to the FDA that their products are safe and effective.
L’Oreal, a French company, said it was committed to complying with all laws and regulatory standards.
The FDA said failure to fix the advertising claims could lead to enforcement actions, such as seizure of the products and injunctions against their manufacturers and distributors.