The IAIM claimed that infant massage could boost an infants immune system and that it could help digestion as well as helping with language development, memory and concentration.
The complainant John Stabler, of Cardiff Skeptics, scoured Cochrane reviews on the benefits of infant massage and discovered that these claims are not backed up by scientific evidence. You can read about this in more detail on the ThinkRant blog.
the ASA has ordered that the IAIM withdraw the statements from their websites and promotional materials.
While the practice of infant massage supported by the claims may not seem too pernicious it is still important that claims of benefits are backed up by scientific evidence.
Least consumers be mislead by promises of benefits that seem too good to be true.